Southwest Airline's Strategy Canvas*

Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

Kim & Mauborgne Summary | Strategy Main Page | Strategy Graphics Main Page

Strategy Canvas of the Short-Haul Airline Industry

*Kim, W. C. and R. Mauborgne. 2002. Charting your company's future. Harvard Business Review (June): 77-83. (Summary).