Management And Accounting Web

Body Shop's Value Curve*

Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

Kim & Mauborgne 1999 | Strategy Graphics Main Page | Strategy Related Main Page

Body Shop's Value Curve

*Kim, W. C. and R. Mauborgne. 1999. Creating new market space: A systematic approach to value innovation can help companies break free from the competitive pack. Harvard Business Review (January-February): 83-93. (Summary).