Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida
Change and Risk Management Main Page |
Marketing Main Page
Aaker, D. 2003. The power of the branded differentiator. MIT Sloan Management Review (Fall): 83-87.
Adjei, M. T., C. H. Noble and S. M. Noble. 2012. Enhancing relationships with customers through online brand communities. MIT Sloan Management Review (Summer): 22-24.
Adrian, A. 2008. No one knows you are a dog: Identity and reputation in virtual worlds. Computer Law & Security Report 24(4): 366-374.
Ahrendts, A. 2013. Burberry's CEO on turning an aging British icon into a global luxury brand. Harvard Business Review (January/February): 39-42.
Alewine, H. C. and T. C. Miller. 2016. How balanced scorecard format and reputation related to environmental objectives influence performance evaluations. Advances in Management Accounting (27): 123-165.
Anderson, E. E. 1974. Determining the most profitable retail brand mix from empirical measures of brand preference. Decision Sciences 5(4): 564-574.
Anderson, S. 2016. Third-party risk: How to trust your partners: Risk managers are increasingly focusing on third-party risks, hoping to control new threats to performance and reputation. But trust still factors heavily. Journal of Accountancy (May): 56-61.
Arms, D. 2014. Build your personal brand in four weeks! Strategic Finance (December): 40-46.
Asthana, S. C. and R. Kalelkar. 2014. Effect of client reputation on audit fees at the office level: An examination of S&P index membership. Auditing: A Journal of Practice & Theory 33(1): 1-27.
Auger, P., T. M. Devinney, G. R. Dowling, C. Eckert and N. Lin. 2013. How much does a company's reputation matter in recruiting? MIT Sloan Management Review (Spring): 79-88.
Avery, J. 2016. Case study: How do you compete with a Goliath? A Peruvian apparel company struggles to position itself against a global brand. Harvard Business Review (October): 117-121.
Baker, W. M., K. L. Kemerer and K. Poston. 2017. The quest for privacy: Failing to protect your data can have a cascading effect that can damage your company's reputation as well as relationships with vendors and customers. Strategic Finance (January): 34-41.
Bakos, Y. and C. Dellarocas. 2011. Cooperation without enforcement? A comparative analysis of litigation and online reputation as quality assurance mechanisms. Management Science (November): 1944-1962.
Balvers, R. J., B. McDonald and R. E. Miller. 1988. Underpricing of new issues and the choice of auditor as a signal of investment banker reputation. The Accounting Review (October): 605-622.
Banham, R. 2011. Disaster averted? A torrent of bad news for business may be good news for enterprise risk management. CFO (April): 56-63. ("Thanks to the global financial meltdown, we now know what a "black swan" is. But do we know from which direction the next one will swim into view, and what to do when it does? Black swans are, or course, those highly improbable but painfully consequential events that strike from the blue - or from the streets of Cairo, or from an offshore oil rig, or from a poorly designed car part. They can destroy a company's reputation, cripple its financial performance, and perhaps even kill it outright.").
Barnett, M. L. 2005. Waves of collectivizing: A dynamic model of competition and cooperation over the life
of an industry
Corporate Reputation Review 8(4).
Barnett, M. L., J. Jermier and B. A. Lafferty. 2006. Corporate reputation: The definitional landscape. Corporate Reputation Review 9(1).
Barth, M. E., M. B. Clement, G. Foster and R. Kasznik. 1998. Brand values and capital market valuation. Review of Accounting Studies 3(1-2): 41-68.
Barwise, P. and S. Meehan. 2010. The one thing you must get right when building a brand. Harvard Business Review (December): 80-84.
Beatty, R. P. 1989. Auditor reputation and the pricing of initial public offerings. The Accounting Review (October): 693-709.
Bendapudi, N. and V. Bendapudi. 2005. Creating the living brand. Harvard Business Review (May): 124-132.
Bennouri, M., M. Nekhili and P. Touron. 2015. Does auditor reputation "discourage" related-party transactions? The French case. Auditing: A Journal of Practice & Theory 34(4): 1-32.
Berg, J. D., J. M. Mathews and C. M. O'Hare. 2007. Measuring brand health to improve top-line growth. MIT Sloan Management Review (Fall): 61-68.
Bergh, C. 2018. The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review (July/August): 33-39.
Berthon, P., M. B. Holbrook and J. M. Hulbert. 2003. Understanding and managing brand space. MIT Sloan Management Review (Winter): 49-54.
Berthon, P., M. B. Holbrook, J. M. Hulbert and L. F. Pitt. 2007. Viewing brands in multiple dimensions. MIT Sloan Management Review (Winter): 37-43.
Beyer, A. and R. A. Dye. 2012. Reputation management and the disclosure of earnings forecasts. Review of Accounting Studies 17(4): 877-912.
Beyersdorfer, D., V. Dessain, C. Mentzelopoulos, and P. S. de Rothschild. 2011. Preserve the luxury or extend the brand? Harvard Business Review (January/February): 173-177.
Bigus, J. 2015. Auditor reputation under different negligence regimes. Abacus 51(3): 356-378.
Bilimoria, K. 2018 Cobra's chairman on turning an Indian beer into a global brand. Harvard Business Review (November/December): 32-35.
Birt, C. C. 2019. Awareness Without Advertising: Making Buzz That Brands. Bravely. Kublach & Haller Books.
Blackman, R. 2022. Why you need an AI ethics committee: Expert oversight will help you safeguard your data and your brand. Harvard Business Review (July/August): 118-125.
Boss, S. R., J. Gray and D. J. Janvrin. 2022. The Crusin Lines: Asset impairment, ethical issues, and reputation risk. Issues in Accounting Education (August): 91-99.
Brown, D. L., R. P. Guidry and D. M. Patten. 2010. Sustainability reporting and perceptions of corporate reputation: An analysis using Fortune. Sustainability, Environmental Performance and Disclosures. Advances in Environmental Accounting & Management (4): 83-104.
Brown, K. A., R. Ettenson and N. L. Hyer. 2011. Why every project needs a brand (and how to create one). MIT Sloan Management Review (Summer): 61-68.
Brozovsky, J. A. and F. M. Richardson. 1998. The effects of information availability on the benefits accrued from enhancing auditing firm reputation. Accounting, Organizations and Society 23(8): 767-779.
Bushman, R. M. and R. Wittenberg-Moerman. 2012. The role of bank reputation in "certifying" future performance implications of borrowers' accounting numbers. Journal of Accounting Research (September): 883-930.
Butcher, D. 2022. The importance of transparency. Strategic Finance (September): 13-14.
Cahan, S. F., D. Emanuel and J. Sun. 2009. Are the reputations of the large accounting firms really international? Evidence from the Andersen-Enron affair. Auditing: A Journal of Practice & Theory 28(2): 199-226.
Cahan, S. F., P. K. Chaney, D. C. Jeter and W. Zhang. 2013. Damaged auditor reputation and analysts' forecast revision frequency. Auditing: A Journal of Practice & Theory 32(1): 33-60.
Cai, Y. and D. Zhu. 2020. Who can we trust: A new approach for fraudulent rater detection in reputation systems. Decision Sciences 51(1): 148-180.
Calder, B. J. and M. L. Frigo. 2019. The financial value of brand. Strategic Finance (October): 24-31.
Cao, Y., J. N. Myers, L. A. Myers and T. C. Omer. 2015. Company reputation and the cost of equity capital. Review of Accounting Studies 20(1): 42-81.
Cao, Y., L. A. Myers and T. C. Omer. 2012. Does company reputation matter for financial reporting quality? Evidence from restatements. Contemporary Accounting Research 29(3): 956-990.
Carpenter, P. 2000. Ebrands: Building an Internet Business at Breakneck Speed. Harvard Business School Press.
Chakravarthy, J., E. deHaan and S. Rajgopal. 2014. Reputation repair after a serious restatement. The Accounting Review (July): 1329-1363.
Chalmers, K. and J. M. Godfrey. 2004. Reputation costs: The impetus for voluntary derivative financial instruments reporting. Accounting, Organizations and Society 29(2): 95-125.
Chaney, P. K., K. L. Philipich. 2002. Shredded reputation: The cost of audit failure. Corporate Financial Reporting and the Market for Independent Auditing: Contemporary Research. Journal of Accounting Research (September): 1221-1245.
Chatterjee, D., M. Bongarzone and A. Schanne. 2022. Employer branding is the new marketing imperative. MIT Sloan Management Review (Summer): 1-3.
Chekitan S., H. Schulze, J. Granoff, K. L. Keller and J. Frampton. 2008. The corporate brand: Help or hindrance? Harvard Business Review (February): 49-58.
Chintagunta, P., J. Dubé and K. Y. Goh. 2005. Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models. Management Science (May): 832-849.
Cho, C. H., R. P. Guidry, A M. Hageman and D. M. Patten. 2012. Do actions speak louder than words? An empirical investigation of corporate environmental reputation. Accounting, Organizations and Society 37(1): 14-25.
Chong, V. K. and C. Y. Loy. 2015. The effect of a leader's reputation on budgetary slack. Advances in Management Accounting (25): 49-102.
Cianci, A. M. and S. E. Kaplan. 2010. The effect of CEO reputation and explanations for poor performance on investors’ judgments about the company’s future performance and management. Accounting, Organizations and Society 35(4): 478-495.
Clark, D. 2011. Reinventing your personal brand. Harvard Business Review (March): 78-81.
Copeland, R. W., K. Roland and D. Kuliy. 2016. Will Trups survive? The reputation of Trust Preferred Securities as a source of bank capital has gone from good to bad to ugly - worrying investors and banks. Strategic Finance (October): 48-53.
Corona, C. and R. S. Randhawa. 2018. The value of confession: Admitting mistakes to build reputation. The Accounting Review (May): 133-161.
Craswell, A. T., J. R. Francis and S. L. Taylor. 1995. Auditor brand name reputations and industry specializations. Journal of Accounting and Economics (December): 297-322.
Cravens, K. S. C. Guilding. 1999. Examining brand valuation from a management accounting perspective. Advances in Management Accounting (8): 113-137.
Creel, T. 2012. How corporate social responsibility influences brand equity. Management Accounting Quarterly (Summer): 20-24.
D'Aunno, T. 2010. Book review: Reputation and Power: Organizational Image and Pharmaceutical Regulation at the FDA by D. Carpenter. Administrative Science Quarterly 55(4): 671-672.
Dawar, N. 2004. What are brands good for? MIT Sloan Management Review (Fall): 31-37.
Dawar, N. and C. K. Bagga. 2015. A better way to map brand strategy. Harvard Business Review (June): 90-97. (A new approach called the centrality-distinctiveness (C-D) map connects a brand's position on a perceptual map with business outcomes such as sales and price).
Dellarocas, C. 2010. Online reputation systems: How to design one that does what you need. MIT Sloan Management Review (Spring): 33-37.
Desai, H., C. E. Hogan and M. S. Wilkins. 2006. The reputational penalty for aggressive accounting: Earnings restatements and management turnover. The Accounting Review (January): 83-112.
Dev, C. 2018. Case study: Prune the brand portfolio? Harvard Business Review (March/April): 145-149.
DiBenigno, J. 2022. How idealized professional identities can persist through client interactions. Administrative Science Quarterly 67(3): 865-912.
Doby, V. J. and R. D. Caplan. 1995. Organizational stress as threat to reputation: Effects on anxiety at work and at home. The Academy of Management Journal 38(4): 1105-1123.
Docters, R. G., M. R. Reopel, J. Sun and S. M. Tanny. 2003. Winning the Profit Game: Smarter Pricing, Smarter Branding. McGraw-Hill.
Dowling, G. and W. Weeks. 2008. What the media is really telling you about your brand. MIT Sloan Management Review (Spring): 28-34.
Eccles, R. G., S. C. Newquist and R. Schatz. 2007. Reputation and its risks. Harvard Business Review (February): 104-114.
Edelman, D. C. 2010. Branding in the digital age. Harvard Business Review (December): 62-69.
Einwiller, S. A. 2010. How to save your brand in the face of crisis. MIT Sloan Management Review (Summer): 57-64.
Ensign, P. C. and L. Hebert. 2010. How reputation affects knowledge sharing among colleagues. MIT Sloan Management Review (Winter): 79-81.
Ertimur, Y., W. J. Mayew and S. R. Stubben. 2011. Analyst reputation and the issuance of disaggregated earnings forecasts to I/B/E/S. Review of Accounting Studies 16(1): 29-58.
Ettenson, R. and J. Knowles. 2006. Merging the brands and branding the merger. MIT Sloan Management Review (Summer): 39-49.
Ettenson, R. and J. Knowles. 2008. Don't confuse reputation with brand. MIT Sloan Management Review (Winter): 19-21.
Fay, B., E. Keller, R. Larkin and K. Pauwels. 2019. Deriving value from conversations about your brand. MIT Sloan Management Review (Winter): 72-77.
Federman, S. 2022. How companies can address their historical transgressions: Lessons from the slave trade and Holocaust. Harvard Business Review (January/February): 82-91.
Fish, M. W. and W. F. Miller. 2015. Brand X company's 300% tariff. A U.S. company wants to cut costs by importing products, but a high tariff might prevent it. Strategic Finance (July): 46-53.
Fombrun, C. and M. Shanley. 1990. What's in a name? Reputation building and corporate strategy. The Academy of Management Journal 33(2): 233-258.
Fournier, S. and L. Lee. 2009. Getting brand communities right. Harvard Business Review (April): 105-111.
Francis, J. R., K. Reichelt and D. Wang. 2005. The pricing of national and city-specific reputations for industry expertise in the U.S. audit market. The Accounting Review (January): 113-136.
Francis, J. R., M. N. Mehta and W. Zhao. 2017. Audit office reputation shocks from gains and losses of major industry clients. Contemporary Accounting Research 34(4): 1922-1974.
Frigo, M. L. 2019. Regaining relevance in financial reporting. Strategic Finance (January): 48-50. (Mark Frigo interview with Baruch Lev related to the book, Lev, B. and F. Gu. 2016. The End of Accounting and the Path Forward for Investors and Managers. Wiley).
Fuchs, J., S. Sandell and V. Shanker. 2023. It's time to define your company's principles: Mission, vision, and values are not enough. Harvard Business Review (November/December): 122-131.
Gaines-Ross, L. 2010. Reputation warfare. Harvard Business Review (December): 70-76.
Gallemore, J., E. L. Maydew and J. R. Thornock. 2014. The reputational costs of tax avoidance. Contemporary Accounting Research 31(4): 1103-1133.
Garechana, G., R. Rio-Belver, E. Zarrabeitia-Bilbao and I. Alvarez-Meaza. 2021. Impact of the environmental management system standardization on the managerial image of firms: An empirical study. Journal of Emerging Technologies in Accounting 18(2): 99-116.
Gioia, D. A., K. N. Price, A. L. Hamilton and J. B. Thomas. 2010. Forging an identity: An insider-outsider study of processes involved in the formation of organizational identity. Administrative Science Quarterly 55(1): 1-46.
Goldberg, L. G., M. S. Kaufman, L. Blashford and S. Uehlein. 2022. Case study: Would vegan offerings dilute our brand? Harvard Business Review (July/August): 140-145.
Gosline, R. R., J. Lee and G. Urban. 2017. The power of consumer stories in digital marketing: New research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy. MIT Sloan Management Review (Summer): 10-13.
Gow, I. D., A. S. Wahid and G. Yu. 2018. Managing reputation: Evidence from biographies of corporate directors. Journal of Accounting and Economics (November-December): 448-469.
Greenstein, M. M. and J. E. Hunton. 2003. Extending the accounting brand to privacy services. Journal of Information Systems (Fall): 87-110. (Retracted).
Greenstein, M. M. and J. E. Hunton. 2015. Retraction: Extending the accounting brand to privacy services. Journal of Information Systems (Summer): 237.
Greyserm, S. A. and M. Urde. 2019. What does your corporate brand stand for? Harvard Business Review (January/February): 80-88. (The corporate brand identity matrix).
Groznik, A. and H. S. Heese. 2010. Supply chain conflict due to store brands: The value of wholesale price commitment in a retail supply chain. Decision Sciences 41(2): 203-230.
Hagel, J. 2015. From CGMA Magazine: Ethics, reputation, and compliance gain as corporate priorities. Journal of Accountancy (March): 20-21.
Haislip, J. Z., A. Masli, V. J. Richardson and M. W. Watson. 2015. External reputation penalties for CEOs and CFOs following information technology material weaknesses. International Journal of Accounting Information Systems (17): 1-15.
Haislip, J. Z., A. Masli, V. J. Richardson and J. M. Sanchez. 2016. Repairing organizational legitimacy following information technology (IT) material weaknesses: Executive turnover, IT expertise, and IT systems upgrades. Journal of Information Systems (Spring): 41-70.
Hale, K. and J. M. Truelson. 2023. Client acquisition following an auditor's unethical behavior: An examination of reputational consequences following KPMG's "Steal the Exam" scandal. Accounting Horizons (June): 85-104.
Hales, J. and M. G. Williamson. 2010. Implicit employment contracts: The limits of management reputation for promoting firm productivity. Journal of Accounting Research (March): 51-80.
Hartung, P. H. and J. L. Fisher. 1965. Brand switching and mathematical programming in market expansion. Management Science (August): B231-B243.
Harvard Business Review. 1923. Case Studies in Business: The utilization of an acquired competitive brand. Harvard Business Review (July): 499-502.
Harvard Business Review. 2016. Brand "likes" may be overrated. Harvard Business Review (October): 24-26.
Harvard Business Review. 2017 Why fashion brands need outlet malls. Harvard Business Review (November/December): 24.
Harvard Business Review. 2019. Tweets that build brands. Harvard Business Review (January/February): 22.
Hayne, S. C., H. Wang and L. Wang. 2015. Modeling reputation as a time-series: Evaluating the risk of purchase decisions on eBay. Decision Sciences 46(6): 1077-1107.
Heitger, L. and O. L. Greer. 2018. Forensic accountants to the rescue: A good forensic accountant with experience in cost/managerial accounting has the ability to save your organization's reputation and finances. Strategic Finance (March): 48-53.
Herremans, I. M., P. Akathaporn and M. McInnes. 1993. An investigation of corporate social responsibility reputation and economic performance. Accounting, Organizations and Society 18(7-8): 587-604.
Hill, S. and C. Lederer. 2001. The Infinite Asset: Managing Brands to Build New Value. Harvard Business School Press.
Hill, S., R. Ettenson and D. Tyson. 2005. Achieving the ideal brand portfolio. MIT Sloan Management Review (Winter): 85-90.
Hodge, F., P. E. Hopkins and J. Pratt. 2006. Management reporting incentives and classification credibility: The effects of reporting discretion and reputation. Accounting, Organizations and Society 31(7): 623-634.
Holt, D. 2016. Branding in the age of social media. Harvard Business Review (March): 40-50. (Crowdculture).
Hopkins, M. S. 2011. Sustainability and brand - Three questions and answers. MIT Sloan Management Review (Spring): 26-27.
Horst, P. and R. Duboff. 2015. Don't let big data bury your brand. Harvard Business Review (November): 78-86.
Irani, A. J., S. L. Tate and L. Xu. 2015. Restatements: Do they affect auditor reputation for quality? Accounting Horizons (December): 829-851.
Israeli, A. and E. F. Zelek Jr. 2020. Pricing policies that protect your brand. Harvard Business Review (March/April): 76-83.
Jensen, M. 2018. Book review: D. Waller and R. Younger: The Reputation Game: The Art of Changing How People See You. Administrative Science Quarterly 63(4): NP43-NP45.
Jensen, M. and A. Roy. 2008. Staging exchange partner choices: When do status and reputation matter? The Academy of Management Journal 51(3): 495-516.
Kallapur, S. and S. Y. S. Kwan. 2004. The value relevance and reliability of brand assets recognized by U.K. firms. The Accounting Review (January): 151-172.
Kang, E. 208. Director interlocks and spillover effects of reputational penalties from financial reporting fraud. The Academy of Management Journal 51(3): 537-555.
Kanodia, C., R. Bushman and J. Dickhaut. 1989. Escalation errors and the sunk cost effect: An explanation based on reputation and information asymmetries. Journal of Accounting Research (Spring): 59-77.
Katok, E. and E. Siemsen. 2011. Why genius leads to adversity: Experimental evidence on the reputational effects of task difficulty choices. Management Science (June): 1042-1054.
Keller, K. L. and S. Sood. 2003. Brand equity dilution. MIT Sloan Management Review (Fall): 12-15.
Keller, K. L., B. Sternthal and A. Tybout. 2002. Three questions you need to ask about your brand. Harvard Business Review (September): 80-86.
Kilduff, M. and D. Krackhardt. 1994. Bringing the individual back in: A structural analysis of the internal market for reputation in organizations. The Academy of Management Journal 37(1): 87-108.
King, A. M. and J. Cook. 1990. Brand names: The invisible assets. Management Accounting (November): 41-45.
King, A. M. and U. Newman. 2015. Brand value: 'Hidden' asset in plain view. Strategic Finance (July): 22-29. (Eight steps to calculate brand value).
King, R. R. 1996. Reputation formation for reliable reporting: An experimental investigation. The Accounting Review (July): 375-396.
Knowles, J., R. Ettenson, P. Lynch and J. Dollens. 2020. Growth opportunities for brands during the Covid-19 crisis. MIT Sloan Management Review (Summer): 1-5.
Knowles, J., R. Ettenson, P. Lynch and J. Dollens. 2020. Growth opportunities for brands during the Covid-19 crisis. MIT Sloan Management Review (Summer): 2-6.
Koch, C. and C. Schmidt. 2010. Disclosing conflicts of interest - Do experience and reputation matter? Accounting, Organizations and Society 35(1): 95-107.
Koehn, N. F. 2001. Brand New: How Entrepreneurs Earned Consumer's trust from Wedgwood to Dell. Harvard Business School Press.
Kumar, N. 2003. Kill a brand, keep a customer. Harvard Business Review (December): 86-95.
Kumar, N. and J. E. M. Steenkamp. 2013. Diaspora marketing. Harvard Business Review (October): 127-132. (Building international brands).
Landes, C. E. and M. P. Glynn. 2017. Preparation services and the COA's reputation. The CPA Journal (July): 18.
Liang, Y., I. Marinovic and F. Varas. 2018. The credibility of financial reporting: A reputation-based approach. The Accounting Review (January): 317-333.
Loch, C. H., F. J. Sting, A. Huchzermeier and C. Decker. 2012. Finding the profit in fairness. Harvard Business Review (September): 111-115. (Germany's TeamBank has built a brand on being equitable).
Lodish, L. M. and C. F. Mela. 2007. If brands are built over years, why are they managed over quarters? Harvard Business Review (July-August): 104-112.
Love, E. G. and M. Kraatz. 2009. Character, conformity, or bottom line? How and why downsizing affected corporate reputation. The Academy of Management Journal 52(2): 314-335.
Mahar, J. and S. M. Mahar. 2009. The Unofficial Guide to Building Your Business in the Second Life® Virtual World: Marketing and Selling Your Product, Services, and Brand In-world. AMACOM. (According to the publisher's hype, this book provides practical tips and strategies for creating an income stream, and marketing or extending a brand including relevant examples, e.g., IBM creating a collaborative virtual workspace, start-up companies with virtual goods, and Princeton University Second Life® classrooms. It also provides proven techniques for successfully generating buzz through Second Life®-centered promotions and advertisements. This book reveals the best ways to make money using the hottest thing online).
Malhotra, A., C. K. Malhotra and A. See. 2013. How to create brand engagement on Facebook. MIT Sloan Management Review (Winter): 18-20.
Majchrzak, A., D. Logan, R. McCurdy and M. Kirchmer. 2006. Four keys to managing emergence. MIT Sloan Management Review (Winter): 14-18. (Continuous discourse with potential participants, continuous updating of knowledge maps, blurring the boundaries between participants inside and outside the organization, and governing through reputation networks).
Maniora, J. and C. Pott. 2020. Does firms' dissemination of corporate social responsibility information through Facebook matter for corporate reputation? Journal of International Accounting Research 19(2): 167-196.
Marcy, A. S., D. M. Boyle, J. Boyle and D. P. Mahoney. 2020. The value of trust. Strategic Finance (March): 38-45.
Mayer, K. J. 2006. Spillovers and governance: An analysis of knowledge and reputational spillovers in information technology. The Academy of Management Journal 49(1): 69-84.
Mayhew, B. W. 2001. Auditor reputation building. Journal of Accounting Research (December): 599-617.
McDonald, C. 2012. Banks behaving badly: Scandals have tarnished the reputation of banks to the point where some experts are calling their viability into question. CFO (September): 29-30.
McDonnell, M. and B. King. 2013. Keeping up appearances: Reputational threat and impression management after social movement boycotts. Administrative Science Quarterly 58(3): 387-419.
McLean, T. 1997. Agent's reputation, accounting and costing in organisational control structures. The Accounting Historians Journal 24(1): 1-23.
Meyer, C. 2016. Brand-building tips for small firms and sole practitioners. ...a brand can help you grow your business. Journal of Accountancy (January): 42-44.
Miller, D. 2018. Discussion of "Managing reputation: Evidence from biographies of corporate directors". Journal of Accounting and Economics (November-December): 470-475.
Miller, J. C., M. A. Stanko and M. D. Diallo. 2020. Case study: When your brand is racist. Harvard Business Review (November/December): 140-145.
Mitchell, C. 2002. Selling the brand inside. Harvard Business Review (January): 99-105.
Mount, M. and M. Garcie Martinez. 2014. Rejuvenating a brand through social media. MIT Sloan Management Review (Summer): 14-16.
Muller, K. A. III. 1999. An examination of the voluntary recognition of acquired brand names in the United Kingdom. Journal of Accounting and Economics (January): 179-191.
Nagy, A. L. 2014. PCAOB quality control inspection reports and auditor reputation. Auditing: A Journal of Practice & Theory 33(3): 87-104.
Nau, C. H. 1917. Comparative value of personal reputation and conferred degrees. Journal of Accountancy (October): 247-253.
Naumovska, I. and D. Lavie. 2021. When an industry peer is accused of financial misconduct: Stigma versus competition effects on non-accused firms. Administrative Science Quarterly 66(4): 1130-1172.
Nelson, K. K., R. A. Price and B. R. Rountree. 2008. The market reaction to Arthur Andersen's role in the Enron scandal: Loss of reputation or confounding effects? Journal of Accounting and Economics (December): 279-293.
Ohlson, J. A. 1998. Discussion of “Brand values and capital market valuation”. Review of Accounting Studies 3(1-2): 69-71.
Petriglieri, J. L. 2015. Co-creating relationship repair: Pathways to reconstructing destabilized organizational identification. Administrative Science Quarterly 60(3): 5118-557.
Pinault, F. 2014. Kering's CEO on finding the elusive formula for growing acquired brands. Harvard Business Review (March): 43-46.
Raman, A. P. 2003. The global brand face-off. Harvard Business Review (June): 35-46. (Case study).
Rangan, V. K., D. Corsten and M. Higgins. 2021. How direct-to-customer brands can continue to grow: They need to revise the marketing innovations that gave them early momentum. Harvard Business Review (November/December): 100-109.
Rao, T. R. 1972. Time between purchases and consumer brand choice. Decision Sciences 3(1): 47-55.
Rao, T. R. 1973. Is brand loyalty a criterion for market segmentation: Discriminant analysis. Decision Sciences 4(3): 395-404.
Ratnatunga, J. 2006. Editorial: The valuation and reporting of reputation risk management capability. Journal of Applied Management Accounting Research (Winter): 1-10.
Raz, K. 2019. Business development tips to boost a firm's reach. Journal of Accountancy (April/May): 34-37.
Rezaee, Z., A. K. Hunt and J. M. Lukawitz. 2004. Capital market reactions to auditor's reputation: Evidence from Andersen's former clients. Journal of Forensic Accounting (5): 337-350.
Rindova, V. P., I. O. Williamson, A. P. Petkova and J. M. Sever. 2005. Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation. The Academy of Management Journal 48(6): 1033-1049.
Ritson, M. 2009. Should you launch a fighter brand? Harvard Business Review (October): 86-94.
Robertson, J. C., C. M. Stefaniak and M. B. Curtis. 2011. Does wrongdoer reputation matter? Impact of auditor-wrongdoer performance and likeability reputations on fellow auditors' intention to take action and choice of reporting outlet. Behavioral Research In Accounting 23(2): 207-234.
Rodriguez Vila, O. and S. Gharadwaj. 2017. Competing on social purpose: Brands that win by tying mission to growth. Harvard Business Review (September/October): 94-101.
Rust, R. T., V. A. Zeithaml and K. N. Lemon. 2004. Customer-centered brand management. Harvard Business Review (September): 110-118.
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