Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida
Lab and Experimental Research Main Page |
Decision Theory Main Page
A/B and Multivariate Testing Tools
Google Analytics (free) - Marketingplatform
Applied Predictive Technologies - Predictive technologies
Optimizely Testing Software - Optimizely
Visual Website Optimizer - Vwo
UnBounce (for landing pages) - Unbounce
LeadPages (landing pages editing software) - Leadpages
Kissmetrics - Kissmetricshq
Crazy Egg - Crazyegg
Hotjar - Hotjar
Convertize - Convertize
Instapage (landing page platform) - Instapage
Amp.ai - Scaledinference
AB Tasty - Abtasty
Ominiconvert - Omniconvert
Maxymizely - Maxymizely
UseItBetter - Useitbetter
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Related summaries:
Anderson, E. T. and D. Simester. 2011. A step-by-step guide to smart business experiments. Harvard Business Review (March): 98-105. (Summary).
Davenport, T. H. 2009. How to design smart business experiments. Harvard Business Review (February): 68-76. (Summary).
Kohavi, R. and S. Thomke. 2017. The surprising power of online experiments: Getting the most out of A/B and other controlled tests. Harvard Business Review (September/October): 74-82. (Summary).
Thomke, S. and J. Manzi. 2014. The discipline of business experimentation. Increase your chances of success with innovation test-drives. Harvard Business Review (December): 70-79. (Summary).