Management And Accounting Web

Experimental Research Testing Tools and Links

Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

Lab and Experimental Research Main Page  |  Decision Theory Main Page

A/B and Multivariate Testing Tools

Google Analytics (free) - Marketingplatform

Applied Predictive Technologies - Predictive technologies

Optimizely Testing Software - Optimizely

Visual Website Optimizer - Vwo

UnBounce (for landing pages) - Unbounce

LeadPages (landing pages editing software) - Leadpages

Kissmetrics - Kissmetricshq

Crazy Egg - Crazyegg

Hotjar - Hotjar

Convertize - Convertize

Instapage (landing page platform) - Instapage

Amp.ai - Scaledinference

AB Tasty - Abtasty

Ominiconvert - Omniconvert

 Maxymizely - Maxymizely

UseItBetter - Useitbetter

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Related summaries:

Anderson, E. T. and D. Simester. 2011. A step-by-step guide to smart business experiments. Harvard Business Review (March): 98-105. (Summary).

Davenport, T. H. 2009. How to design smart business experiments. Harvard Business Review (February): 68-76. (Summary).

Kohavi, R. and S. Thomke. 2017. The surprising power of online experiments: Getting the most out of A/B and other controlled tests. Harvard Business Review (September/October): 74-82. (Summary).

Thomke, S. and J. Manzi. 2014. The discipline of business experimentation. Increase your chances of success with innovation test-drives. Harvard Business Review (December): 70-79. (Summary).