Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida
Balanced Scorecard Main Page | Balanced
Scorecard Discussion Questions | Graduate MA Course
1. According to Kaplan and Norton, what should be the main perspective of the balanced scorecard?
a. Financial.
2. Kaplan and Norton define a company’s strategy as
e. a., b. and c.
3. Kaplan and Norton define the generic internal value chain as
d. innovation, operations and post sales service.
4. The metaphor used for the balanced scorecard by Kaplan and Norton is
b. a flight simulator.
5. As defined by Kaplan and Norton, leading indicators are always
c. drivers.
6. According to Norton and Kaplan, the balanced scorecard should be used as
c. a strategic system.
7. The various stakeholders include vendors, employees, distributors, customers, stockholders and society. According to Norton and Kaplan, which of these should be represented on the balanced scorecard?
d. only those that are vital for achieving the company’s strategy.
8. Norton and Kaplan recommend that a separate balanced scorecard be developed for
c. each division or business unit with the company.
9. Norton and Kaplan argue that balanced scorecard measurements should
d. b. and c.
10. Advocates of which of the following theories would be the most likely to criticize the balanced scorecard concept?
d. Goldratt’s theory of constraints.
11. In the Balanced Scorecard, Kaplan and Norton describe four perspectives that need to be balanced for companies to become and remain competitive. Which perspective places more emphasis on investing in employees?
d. Learning & growth.
12. According to Kaplan & Norton, which of the balanced scorecard perspectives is first in the chain of cause and effect relationships?
d. Learning & growth.
13. According to Kaplan & Norton, which of the balanced scorecard perspectives serves as the focus of the other perspectives?
a. Financial.
14. Which of the following is not one of the main parts of the Kaplan-Norton balanced scorecard concept? Balancing:
b. cash flows and non cash flows.
15. Arrange the five measurements below in the order of cause and effect.
A. Improve
customer loyalty.
B. Improve return on capital employed.
C. Improve repeat and expanded sales.
D. Improve cycle time.
E. Improve on time delivery to customer.
F. Improve employee skills.
c. F →D →E →A →C →B
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Balanced Scorecard MC Questions