Management And Accounting Web

Sear's Strategy Map

Provided by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

Rucci, Kirn and Quinn 1998 | Strategy Main Page | Strategy Graphics Main Page

Sears Strategy Map


Rucci, A. J., S. P. Kirn and R. T. Quinn. 1998. The employee-customer-profit chain at Sears. Harvard Business Review (January-February): 82-97. (Summary).