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Cooper, R., and R. S. Kaplan. 1998. The promise - and peril - of integrated cost systems. Harvard Business Review (July-August): 109-119.

Summary by Samantha Carey
Master of Accountancy Program
University of South Florida, Summer 2001

In this article, Cooper and Kaplan discuss the pros and cons of integrating the activity-based cost system and the operational learning and control cost system to provide on-line, real-time information. They say that some real-time information will be beneficial, but some will also cause confusion and error, and deliver information that is much more inaccurate than what is currently being received by managers. They advocate that the two systems can only be partially integrated.

Different Systems, Different Costs

Cooper and Kaplan identify the following differences between the two systems:

Exhibit 1
Differences between Operational Learning and Control and Activity-Based Costing

 

Operational Learning and Control

Activity-Based Costing

Overall purpose

Provides managers and operators with economic feedback (financial and nonfinancial) about process efficiencies and responsibility-center performance.

Allows senior managers to assess product, customer, and business-unit profitability by assigning costs based on usage of company wide resources; also measures activity and process costs and gauges capacity usage.

Cost of resources used

Actual.

Standard.

Frequency of updating

Continual.

Periodic (quarterly, semiannual, or annual) or as sustainable changes occur.

Measurement demands

Highly accurate.

Estimates sufficient; more accuracy only when cost justified.

Scope of systems

Responsibility center.

Entire value chain, from suppliers through post-sales service.

Definitions of costs

Expenses actually recorded in financial system.

Cost of resources used based on standard activity costs driver rates and practical capacity of organization resources (difference between the two definitions: the cost of unused capacity plus any short-term spending variances).

Cost variability

Emphasis on short-term fixed and variability costs.

Degree of variability is not a central feature; managers make almost all costs variable through activity-based budgeting that matches resource supply to resource demand.

 

The Peril of Real-Time Data

The issue of substituting actual costs for estimated costs in an ABC system is addressed. Cooper and Kaplan use an example to illustrate that calculations involving actual costs would include fluctuations in spending, volume, productivity, and yield, which are unrelated to the underlying economics and productivity of activities and business processes. Such fluctuations are said to result in errors in product and customer costs, and in undetected improvement or deterioration in activities and business processes, which could lead to misguided decisions being made by managers. Managers might also be confused about the profitability of products and customers as a result of such fluctuations.

The Promise of Integration

Cooper and Kaplan advocate that the operational-control and ABC systems should exchange information about efficiency, sustained operational improvements, and capacity usage. They identify activity-based budgeting as being the crucial link between these two systems. They feel that "one of the great promises of an integrated system is that it brings activity-based budgeting within the practical reach of managers". Activity based budgeting is said to give managers better control over their cost structure, particularly in transforming so-called fixed costs into variable ones. In contrast to the ABC "north-to-south" cost flow, from resources through activities to products and customers, activity-based budgeting uses a "south-to-north" cost flow through use of the following five steps:

1. Estimate the production and sales volumes for the next period.
2. Forecast the demand for activities.
3. Calculate the resource demands.
4. Determine the actual resource supply.
5. Determine activity capacity.

Having budgeted the quantity and expense of committed resources, the ABC system can then feed this information into the operational control system, which monitors the budgeted resource supply and expenses against actual spending.

Cooper and Kaplan identify some specific benefits associated with such an integrated cost system:

The question "Can the ABC and operational-control systems also be used to generate cost of goods sold and inventory valuations for financial reporting purposes?" is also asked. Cooper and Kaplan say "the answer is yes--but with precautions". They say that the operational-control system captures actual expenses, and the ABC system can be used to calculate standard product costs for costs of goods sold and inventory valuation, but such systems will always report profits and balance sheets that are different from those of the financial reporting system. Their recommendation is that ABC be the primary cost-and-profit reporting system, and that reconciliations required to make financial reporting conform with GAAP be performed outside of the ABC system.

Managerial Accounting Comes of Age

Cooper and Kaplan state that there has been a shift in emphasis from external reporting of numbers to internal understanding of the company’s economics. In the past, managers had to struggle to obtain information from financial accounting reports, but now the integrated managerial systems distribute information to the financial accountants, who then reconcile it for reporting purposes. They say that "information technology in the form of enterprise systems promises to increase the relevance and contribution of managerial accounting", but managers must be careful not to use ABC systems for real-time operational control.

Conclusion

It is stated that managers with separate but linked operational control and strategic costing systems will:

 

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