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Beynon, R. 1992. Change management as a platform for activity-based management. Journal of Cost Management (Summer): 24-30. Summary by David Lamb |
It
is a commonly known fact that most people are resistant to change, whether it is
at home, church, or in the workplace.
Often, employees have been found to get defensive when they are
confronted with the introduction of activity-based management (ABM).
The question this article attempts to answer is “What should an
organization do when planned changes to it’s management processes are expected
to bring about more accurate, more timely, and more useful cost information, but
it’s employees are being uncooperative with the effort?”
On the other hand, the question I feel the article actually answers is
“What thought processes do people’s minds go through when presented with
change and how can an organization’s mindset become one in the same?”
Roger
Beynon feels that ignoring the impact of people’s reaction to change when
implementing such a system, would be to build a mistake into the process and
reduce it’s probability of success.
Different methodologies have been utilized by organizations when
attempting to implement a form of change management successfully, some of which
include:
·
Attempting to understand employees’ motivation for resistance.
·
Meticulous planning and communication with employees.
·
A system of repeated trial and error of implementation.
There
are many names for these processes; trainers may call them methodologies,
manufacturers may call them processes, and accountants may call them systems.
Whatever they are called, they occasionally work with the organization in
question (p.25).
American psychologist Albert Ellis has been noted with developing an “ABC” system for understanding how people react to changes in their everyday life. The underpinning theory behind “ABC” is that “a person’s beliefs determines their behavior.” When spelled out, “ABC” stands for:
·
Activating event;
·
Belief system; and
·
Consequent behavior.
By believing the theory that “belief determines behavior,” we should ask ourselves “What determines a belief?” The following example will explain how our belief system leads to our behavior, which in turn results in experiences that constantly loop back to modify our values, belief system, or behaviors.
Value:
XYZ corporation and its employees believe in openness and honesty in all
interactions.
Belief
system: Since an employee of XYZ should believe that is pays to be open and
honest in every aspect of his work, his behavior should be consistent with that
belief.
Behavior:
Assume, for example that an employee fails to submit a report on time –
perhaps because the process within which he works allows several bosses to set
conflicting priorities – but then owns up by taking responsibility for the
late report. The
employee’s resulting experience should (assuming that the corporation lives up
to its own values) be shown as next.
Experience:
The boss accepts the employee’s candor, and helps correct the process
so that opportunities for the problem will not recur.
Note:
if the corporation does not live up to its values, the effect on the
employee’s belief system can be dramatic.
What if the employee makes a mistake and owns up to it, then promptly
gets demoted (p.25-26)?
After
reviewing the above example, an organization should understand the purpose of
making sure their model beliefs (beliefs management would like to see instilled
in their employees) align with their actual beliefs (what the employees actually
believe).
Upon understanding your organizational and employee belief systems, as well as how a company’s employees react to certain situations, an organization should realize that implementing ABM does mean changes will occur. Benyon states that there are multiple characteristics of change, which include:
·
It is a fact of life.
·
It is a matter of
individual perception.
·
It is necessary for
growth.
·
It is not necessarily
good.
·
It is always connected to
the past.
·
It is always both an
internal and an external condition.
These
characteristics of change form a structural framework for individual response
mechanisms that describe how people react to changes in their lives (p.27-28).
A not-all-inclusive list of individual response mechanisms can be found
below.
·
We tend to see ourselves
either as agents or victims of change.
·
We accept or resist
change according to how it affects the meaning of our life.
·
We seek equilibrium
between our values and our lives.
·
We change most readily if
we develop a “habit of growth.”
·
We resist giving up one
set of certainties for an uncertainty.
·
We worry about the
“fairness” of change (p.28-29).
By
understanding employees’ thought processes when they are presented with
change, an organization has the capability to align its objectives (implementing
ABM) without causing uneasiness. Beynon’s article continues into the
instillation of ABM within an organization by reviewing the design of a ten-step
process for its implementation. All in
all, a successful implementation of ABM will require a shift in management
perspective, as well as an understanding of the company employees, in order to
be successful.
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