Management And Accounting Web

Roberts-Witt, S. L. 2002. Data mining: What lies beneath? Finding patterns in customer behavior can deliver profitable insights into your business. PC Magazine (November, 19): iBiz 1-6.

Note by James R. Martin, Ph.D., CMA
Professor Emeritus, University of South Florida

AIS/MIS Main Page | Technology Main Page

This article includes a discussion of data mining and some examples of how it is used. Data mining involves obtaining information from a variety of sources that is stored in a data warehouse. This information becomes the input for various applications that uncover relationships and trends related to customers and processes. These results are then used by managers and others to make better decisions. The graphic below illustrates the data mining concept.

Data Mining: Dig, Discover, and Share

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