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Moving Baseline Examples From Sinason*

Summaries by James R. Martin

Sinason provides two examples to illustrate the moving baseline concept.

Example 1: Equipment Replacement

Data for Existing Equipment

Year X0 (Present) Year X1 Year X2 Year X3
Estimated average units production per hour 90 87 84 83
Required production to meet demand 81 84 87 93
Machine age in years 2 3 4 5
Class estimated by engineering 3 3 4 5
Maintenance costs estimated $1,500 $1,500 $2,000 $3,000
Overtime required per week to meet demand
 = (Production requirements ÷ Estimated
     production)(40 hours)
0 0 1.43 4.82
Overtime cost based on
($50 per hour)(Hours per week)(52 weeks)
0 0 $3,718 $12,532
Incremental cost, i.e., cost in addition to current operating costs for maintenance and overtime. $1,500 $1,500 $5,718 $15,532
Data for New Equipment Year X0 (Present) Year X1 Year X2 Year X3
Estimated incremental cash flows, i.e., savings compared to old equipment. $5,000 $10,000 $15,000 $25,000
Cost of new equipment $60,000      
Salvage value of old equipment 0      
Cost of non-investment, i.e., or cost avoided if the new equipment is purchased. $1,500 $1,500 $5,718 $15,532
Combined cash flow (53,500) 11,500 20,718 40,532

 

Conventional Present Value Analysis

Year

Cash Flow Discount Factor
(8% Cost of Capital)
Discounted Cash Flow

0

$(55,000) 1.000 $(55,000)
1 10,000 .9259    9,259
2 15,000 .8573   12,859
3 25,000 .7938    19,845
NPV     $(13,037)

Conclusion based on conventional analysis: Do not invest in the new equipment since the cost of non-investment is not recognized.

Moving Baseline Present Value Analysis

Year

Cash Flow Discount Factor Discounted Cash Flow

0

$(53,500) 1.000 $(53,500)
1  11,500 .9259   10,648
2  20,718 .8573    17,761
3  40,532 .7938    32,174
NPV        $7,083

Conclusion based on moving baseline analysis: Invest in the new equipment. The difference results from recognizing the cost of non-investment.

 

Example 2: Investment in New Technology

Data Year X0 (Present) Year X1 Year X2 Year X3
Present market share projections without 
the investment in the new technology.
20% 19.9% 19.5% 19.0%
Revenue projections without the 
investment in the new technology.
$1,000,000 $995,000 $975,000 $950,000
Decrease in cash flow from declining 
market share if investment is not made.
0 $5,000 $25,000 $50,000
Cash flow from investment. $(250,000) $(20,000) $80,000 $190,000
Combined cash flow. $(250,000) $(15,000) $105,000 $240,000

 

Conventional Present Value Analysis

Year

Cash Flow Discount Factor
(8% Cost of Capital)
Discounted Cash Flow

0

$(250,000) 1.000 $(250,000)
1 (20,000) .9259     (18,518)
2 80,000 .8573     68,534
3 190,000 .7938    150,822
NPV        $(49,162)

Conclusion based on conventional analysis: Do not invest in the new technology since the decreases in cash flows caused by the declining market share are not recognized.

Moving Baseline Present Value Analysis

Year

Cash Flow Discount Factor
(8% Cost of Capital)
Discounted Cash Flow

0

$(250,000) 1.000 $(250,000)
1 (15,000) .9259     (13,888)
2 105,000 .8573     90,017
3 240,000 .7938    190,512
NPV        $16,641

Conclusion based on moving baseline analysis: Invest in the new technology after recognizing the decreases in cash flows caused by the declining market share if the investment is not made.

_______________________________________

* Sinason, D. H. 1991. A dynamic model for present value capital expenditure analysis. Journal of Cost Management (Spring): 40-45. (Summary).

 

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